A Toronto home services company came to us ranking on page 3 for their primary keywords, with fewer than 30 organic leads per month. Six months later they were in the local 3 pack across the GTA and generating over 150 organic leads per month.
- •Aggressive Google Business Profile optimization drove the first 90 days of wins.
- •City specific service pages unlocked rankings outside their home base.
- •A consistent review acquisition system lifted them above competitors.
- •Technical cleanup gave compounding gains in months 4 to 6.
What was the starting point?
The client ranked between positions 18 and 35 for their main service plus 'Toronto' searches. Their Google Business Profile was claimed but barely optimized. They had 42 reviews and no posting cadence.
What did we do in the first 90 days?
We rebuilt their Google Business Profile from scratch: corrected categories, added 60+ photos, launched weekly posts, and rolled out a structured review request process tied to job completion. We also fixed 14 NAP inconsistencies across Canadian directories.
How did we scale into the rest of the GTA?
We built individual service area pages for Mississauga, Brampton, Vaughan, Markham, and Oakville. Each page had unique copy, local testimonials, embedded maps, and links from local partners. Within 90 days these pages were ranking in the top 5 for service plus city queries.
What were the final results?
412% growth in organic traffic. Local 3 pack rankings for every primary service across 5 GTA cities. Organic leads up from 30 per month to over 150. Cost per lead dropped from $94 on paid ads to $11 from organic.
Frequently asked questions
Can these results be replicated in any GTA city?
Yes, with adjustments for competition. Toronto and Mississauga are tougher than Oakville or Burlington, but the same playbook works across the region.
How much did this campaign cost?
The client invested $3,200 per month for 6 months. Total return after 12 months was over 11x in tracked revenue.
How long until competitors catch up?
The compounding effect of reviews, links, and content makes early movers hard to displace. With ongoing work, this client has held the top 3 for 18 months and counting.